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A L F, formally known as Amber Lily Fryer, is a native Londoner and ambitious multi-disciplined creative.
With an encyclopaedic-like mind, finger on the pulse and innate passion for connecting, motivating and inspiring people; Amber has unique ability to immerse herself into a business, adapt and analyse their growth potential, then implement innovative creative that tells their story, propelling businesses to their next level of success.

Through distinctive creative talent, emotional intelligence and commercial insight, Amber’s 5+ years in the design industry, in-house and in agency, has seen her play key roles as brand guardian, campaign manager, content curator, digital guru and graphics gatekeeper to some of the world’s leading businesses.

Having been the head of design for Amazon Pride UK and EU, over the last year Amber has collaborated with brands and charities by curating and hosting events, writing articles and travelling world wide, dedicating to her passion for advocating and connecting people in the LGBTQI+ community.